How to start building a business-focused ERG?
Let’s start with what it takes to found a successful ERG on a high level and then drill down to real-life examples and practical advice.
What you cannot go without is a strategy that creates a business need before you drum up people which creates a buzz! You will have to make sure that you never run short of
- Executive support for your ERG,
- Recruiting members,
- Showcasing your achievements and
- Communicating effectively to meet the above three goals.
My approach was to build a business case to prove the company’s need for having the ERG. To convince executives, explain to them what is in it for them, i.e. what the benefit is to the company and to them individually by supporting your ERG. Address very basic questions as a first step: Why does the company need this ERG? How will the company benefit from it measurably? What resources do you need to found and sustain the ERG?
Let me know what you think – more to come!