Difference affords opportunity – social media leverage by an ERG

Yammer.com is a micro-blogging platform which allowed our NxGen ERG to reach out to employees and engage them in a new way for our company.

Here is what we did and how it worked for us. – Note that my good friend and co-founder of our NxGen ERG, Dr. David Thompson, wrote this article when he was invited to guest blog on Yammer.com directly!

Difference affords opportunity – how an ERG uses social media to each out to employees (by Dr. David Thompson)

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