Join me at Social Media and Multi-Channel Marketing For Pharma, Philadelphia, 19-Sep-2014

Social Media & Multi-Channel Marketing For Pharma by the Advanced Learning Institute (A.L.I.)
Hyatt at The Bellevue, Philadelphia, PA – September 19, 2014

Join my talk on “Building a Disruptive Innovation Ecosystem in a Large, Mature Pharma Organization – From Idea to Implementation” and the following panel discussion on “Multi-Channel Marketing Is Easy To Talk About But Hard To Do.  Practical Advice From The Trenches To Help You Make Progress And Prove Your Value.”


 

Overview of the event:

Driving Innovation & Measuring ROI While Ensuring Risk AvoidanceLearn actionable best practices and get thought provoking advice on how to overcome the challenges that arise from the constantly evolving multi-channel marketing and social media world including:

  • Navigating the roadmap to a successful social media strategy
  • Leveraging the power of mobile to improve ROI & increase employee engagement
  • Creating a patient-centric digital experience
  • Measuring the ROI of a digital marketing campaign
  • Winning buy-in from patients, physicians, and payors
  • Identifying your brand through social media and digital media
  • Understanding the public health imperatives of social media
  • Identifying the five keys to creating highly trusted, shareable content
  • Implementing adherence programs to increase patient engagement
  • Tapping into patient communities to learn more about needs concerns
  • Integrating digital media into your overall marketing plan to maximize brand impact

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