Join me at Social Media and Multi-Channel Marketing For Pharma, Philadelphia, 19-Sep-2014

Social Media & Multi-Channel Marketing For Pharma by the Advanced Learning Institute (A.L.I.)
Hyatt at The Bellevue, Philadelphia, PA – September 19, 2014

Join my talk on “Building a Disruptive Innovation Ecosystem in a Large, Mature Pharma Organization – From Idea to Implementation” and the following panel discussion on “Multi-Channel Marketing Is Easy To Talk About But Hard To Do.  Practical Advice From The Trenches To Help You Make Progress And Prove Your Value.”


 

Overview of the event:

Driving Innovation & Measuring ROI While Ensuring Risk AvoidanceLearn actionable best practices and get thought provoking advice on how to overcome the challenges that arise from the constantly evolving multi-channel marketing and social media world including:

  • Navigating the roadmap to a successful social media strategy
  • Leveraging the power of mobile to improve ROI & increase employee engagement
  • Creating a patient-centric digital experience
  • Measuring the ROI of a digital marketing campaign
  • Winning buy-in from patients, physicians, and payors
  • Identifying your brand through social media and digital media
  • Understanding the public health imperatives of social media
  • Identifying the five keys to creating highly trusted, shareable content
  • Implementing adherence programs to increase patient engagement
  • Tapping into patient communities to learn more about needs concerns
  • Integrating digital media into your overall marketing plan to maximize brand impact

Author: Stephan Klaschka

Stephan Klaschka is an awarded innovation executive, C-level consultant, Intrapreneur, and serial entrepreneur with over 25 years of international work experience. He held various senior business operations, strategy, regulatory compliance and innovation roles with Boehringer Ingelheim, leaving as Director of Global Innovation Management and Strategy. In this first-of-its-kind position, Stephan's work was central to the new growth rejuvenation strategy as a catalyst to initiate and drive pivotal innovations, leadership development, and disruptive and digital transformation across the Boehringer Ingelheim group worldwide. He has recently served as CEO interim of the "German Institute for Telemedicine and Health Promotion" (DITG). Stephan holds Masters Degrees in Computer Science, Management, and Business Administration as well as advanced degrees in Strategy, Innovation, and Leadership from leading schools in Europe and the United States. PMP certified. He has published extensively and created award-winning workshops on topics including intrapreneurship, healthcare, pharma, and new technologies. Stephan currently consults independently out of New York.

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