Social Media & Multi-Channel Marketing For Pharma by the Advanced Learning Institute (A.L.I.)
Hyatt at The Bellevue, Philadelphia, PA – September 19, 2014
Join my talk on “Building a Disruptive Innovation Ecosystem in a Large, Mature Pharma Organization – From Idea to Implementation” and the following panel discussion on “Multi-Channel Marketing Is Easy To Talk About But Hard To Do. Practical Advice From The Trenches To Help You Make Progress And Prove Your Value.”
Overview of the event:
- Navigating the roadmap to a successful social media strategy
- Leveraging the power of mobile to improve ROI & increase employee engagement
- Creating a patient-centric digital experience
- Measuring the ROI of a digital marketing campaign
- Winning buy-in from patients, physicians, and payors
- Identifying your brand through social media and digital media
- Understanding the public health imperatives of social media
- Identifying the five keys to creating highly trusted, shareable content
- Implementing adherence programs to increase patient engagement
- Tapping into patient communities to learn more about needs concerns
- Integrating digital media into your overall marketing plan to maximize brand impact
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