Calls Moving to Consults is a thought leadership video in the “10 Inevitable Changes in Pharma 2015” series that was hosted by the stellar Richie Etwaru, Chief Digital Officer with Cegedim.
This video addresses the question: How can the pharmaceutical industry reskill representatives to be knowledgeable consultants to physicians?
Today, sales expertise is not enough. The pharmaceutical representative needs to be a broker of information. Physicians now have very limited time – and dictate when they can meet with representatives, from whom they need comprehensive information that they can pass along to their increasingly educated patients.
In this video, Jo Ann Saitta, Chief Digital Officer of the CDM Group, Stephan Klaschka, Innovation and Healthcare Consultant, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim, examine this shift and the challenges pharmaceutical companies may face in properly retraining their people. These challenges include: adopting a culture of learning agility; integrating silos of information; having the ability to serve up dynamic content; and training representatives to utilize technologies that will maximize their brief but demanding visits with physicians.
Use this link to watch all 10 videos in the series on YouTube directly – enjoy!
- 10 Inevitable Changes in Pharma 2015 – Communication moving to Collaboration
- Angela Miccoli
- Wendy Mayer
- 10 Inevitable Changes in Pharma 2015 – Content moving to Context
- James Corbett
- Craig DeLarge
- 10 Inevitable Changes in Pharma 2015 – Care moving to Cure
- Michael DePalma
- John Nosta
- 10 Inevitable Changes in Pharma 2015 – Compliance moving to Culture
- Bill Buzzeo
- Gus Papandrikos
- 10 Inevitable Changes in Pharma 2015 – Supply Chains moving to Supply Constellations
- Ray Wang
- Aron Dutta
- 10 Inevitable Changes in Pharma 2015 – Customization moving to Configuration
- Tracy Maines
- Krishna Cheriath
- 10 Inevitable Changes in Pharma 2015 – Customer moving to Consumer
- Paul Kandle
- Mark Stevens
- 10 Inevitable Changes in Pharma 2015 – Calls moving to Consults
- Jo Ann Saitta
- Stephan Klaschka
- 10 Inevitable Changes in Pharma 2015 – Cloud moving to Crowd
- Les Jordan
- Krishnan Sridharan
- 10 Inevitable Changes in Pharma 2015- Charity moving to Cause
- Janet Carlson
- Beth Bengtson