Intrapreneurship Case Study at the Foreign Trade University (FTU), Vietnam

Students of the Creativity, Innovation and New Value course at Colorado State University discuss the popular teaching case study “Boehringer Ingelheim: Leading Innovation” (available at Harvard Business Review (HBR) and the Ivey Business School) with intrapreneur Stephan Klaschka.

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Intrapreneurship Case Study at the Foreign Trade University (FTU), 

As a cooperation between Colorado State University (CSU) and the Foreign Trade University (FTU) in Hanoi, Vietnam, FTU students are tasked to develop an opportunity in a team and conduct a feasibility analysis on the opportunity that they present to the class on June 4, 2018.

I will join the students and visiting CSU professor Robert Mitchell for a live discussion of the teaching case study Boehringer Ingelheim: Leading Innovation, which is available at Harvard Business Review (HBR) and the Ivey Business School,

In this teaching case study, the case writers Professor J. Robert Mitchell, Ph.D., and Ramasastry Chandrasekhar, of Ivey Business School, follow the footsteps of Stephan Klaschka’s intrapreneurial approach to innovation within a global pharmaceutical company (FORTUNE Global 500, Top 20 Pharma).

This intrapreneurship teaching case study is used by staff and students of Intrapreneurship and Innovation in business schools around the world. and features my career as an Intrapreneur at a major pharmaceutical company.

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Discussing HBR Intrapreneuring Case Study “Leading Innovation” at CSU

Students of the Creativity, Innovation and New Value course at Colorado State University discuss the popular teaching case study “Boehringer Ingelheim: Leading Innovation” (available at Harvard Business Review (HBR) and the Ivey Business School) with intrapreneur Stephan Klaschka.

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On April 26, 2018, students of the Creativity, Innovation and New Value course at Colorado State University discuss the popular teaching case study “Boehringer Ingelheim: Leading Innovation” (available at Harvard Business Review (HBR) and the Ivey Business School) with intrapreneur Stephan Klaschka.


The case writers Professor J. Robert Mitchell, Ph.D., and Ramasastry Ivey-logoChandrasekhar, of Ivey Business School, follow the footsteps of Stephan’s intrapreneurial approach to innovation from within a global pharmaceutical company (FORTUNE Global 500, Top 20 Pharma).  This intrapreneurship teaching case study is used by staff and students of Intrapreneurship and Innovation in business schools around the world.  It is available for download at

“School for Intrapreneurs” wins 2015 Most Impactful Global Initiative Award!

It is with great pleasure to announce that Boehringer Ingelheim’s “School for Intrapreneurs” once again stands in the spotlight of a prestigous award: first as a finalist and now the winner of the “2015 Most Impactful Global Initiative Award” award at the eyeforpharma Philadelphia meeting on April 8, 2015!

A big thank you to eyeforpharma and its distinguished panel of expert jurors for recognizing the approach and the success of this unique program as well as kudos to the team at Boehringer Ingelheim and Pinchot&Co, who made this program such a success!

To get an idea what the School for Intrapreneurs is about, please check out “Intrapreneuring: Building an innovation eco-system with the School for Intrapreneurs” or take a look at this short video (45 seconds):

Take my Intrapreneuring workshop at ePharma Summit! NYC, 24-Feb-2015

Join me for my intrapreneuring workshop at the 2015 ePharma Summit in New York City!


 Be Heard! A Hands-On Workshop for Future Leaders Ready to Take Action

When:     Tuesday, February 24, 2015 at 1:30PM
Where:    New York Hilton Midtown, 1335 Avenue of Americas, New York, NY 10019
Sign up using the discount code XP2006SPKSK and save 15% off the standard registration rates!

Beginning in 2012, Boehringer Ingelheim launched a global initiative to encourage more intrapreneurial spirit of employees and offer them a platform that enables generating and implementing disruptive innovations across the organization to either decrease expenditures or increase revenue. With a focus on developing and executing game changing ideas, part of this initiative is focused on providing associate-level executives with the tools they need to evaluate their ideas and best position them when pitching them to more senior management.

  • Frame your idea for a successful pitch
  • Create a compelling business case that resonates with senior management
  • Break through the red tape: navigating around internal barriers and finding allies

 

About ePharma

ePharma is the incubator for cultivating a diverse and innovative digital marketing plan to help you move your commercial initiatives forward.

Augment your expertise, dissect current biopharma trends, and uncover new opportunities at ePharma. Get the tools to build robust, cost efficient marketing campaigns over three days of tactical and strategic learning.

New for 2015:

  • Discover how innovations such as wearables, mHealth apps and nano technology impact health and patient care and what the best plays are for an integrated marketing campaign.
  • Learn how to pitch your entrepreneur product to a venture capitalist. Highlights include a checklist for sellers to address the needs of users.
  • Hear out-of-industry case studies from retail and publishing highlighting the success of using digital and traditional mediums.

 

Join my Expert Chat on “Prototyping and Pitching” for Social Intrapreneurs, Oct. 29, 2014

Join me for the Expert Chat on “Prototyping and Pitching” on Wednesday, October 29 at 10am ET.  The Social Intrapreneurship for Innovation in Health and Wellness course attracts participants from around the world (23 countries on 6 continents) to develop prototypes for new social intrapreneuring and social entrepreneuring ventures as a collaborative social innovation platform.

Course Description

This 6-weeks online course is facilitated by Joseph Agoada and Megan Coolidge of Ashoka and powered by TechChange, the institute for technology and social change in cooperation with Boehringer Ingelheim.

As the world rapidly changes new employer and employee skills such as changemaking, teamwork, empathy and leadership are fundamental to an institution’s ability to innovate and grow into the future. Ignoring the need for these new skills leads to loss of opportunity and competitiveness, along with increased redundancy and inefficiency. Social intrapreneurship is a methodology for sparking, cultivating, advancing and scaling social innovation within institutions by capitalizing on trends such as technology advancement and globalization, deploying agile and start-up strategies and building the core changemaker skill set. Check out why Forbes is calling the Social Intrapreneur the Most Valuable Employee of 2014.

Ashoka, the world’s largest network of social innovation and entrepreneurship, has teamed up with Boehringer Ingelheim, a world leading pharmaceutical lab with a corporate vision for “value through innovation”, to create a six-week online course in social intrapreneurship for innovation in health and wellness. In this course, you will connect with participants from institutions across the private, public, and nonprofit sectors and convene to learn entrepreneurial and start-up strategies for creating positive social and business impact in the health and wellness space.

In this course you will:

  • Prepare for a lead or supporting role in developing a health and wellness innovation with social and business impact
  • Gain skills and strategies to garner internal and external support for innovative projects
  • Learn how to collaboratively advance innovation in a bureaucratic setting
  • Connect with a network of intrapreneurs and innovators to share ideas, make critical connections, and get continuous support and feedback
  • Complete a final group prototype project using Ashoka’s innovative concept formation and collaboration techniques

Through an online dynamic learning environment, which utilizes Ashoka’s and Boehringer Ingelheim’s knowledge and networks in intrapreneurship, students will join facilitators and leading experts in the field to discuss case studies, major trends and social business ideas to keep you on the cutting edge of intrapreneurship.

Course Topics:

  • Week 1: The Business Case for Social Intrapreneurship
  • Week 2: Selecting and Framing an Intrapreneurial Problem Statement
  • Week 3: Strategies for Advancing Social Innovation Within Your Institution
  • Week 4 & 5: Prototyping and Pitching
  • Week 6: Final Review and Wrap-up
  • Finale Event: Prototype Presentations

~~~

Read also:  School for Intrapreneurs: Lessons from a FORTUNE Global 500 company

New “Social Intrapreneurship for Innovation in Health and Wellness” course starts Oct. 8,2014

Join this course!

Social Intrapreneurship for Innovation in Health and Wellness is a 6-weeks online course facilitated by Joseph Agoada and Megan Coolidge and powered by TechChange, the institute for technology and social change..

Course Description

As the world rapidly changes new employer and employee skills such as changemaking, teamwork, empathy and leadership are fundamental to an institution’s ability to innovate and grow into the future. Ignoring the need for these new skills leads to loss of opportunity and competitiveness, along with increased redundancy and inefficiency. Social intrapreneurship is a methodology for sparking, cultivating, advancing and scaling social innovation within institutions by capitalizing on trends such as technology advancement and globalization, deploying agile and start-up strategies and building the core changemaker skill set. Check out why Forbes is calling the Social Intrapreneur the Most Valuable Employee of 2014.

Ashoka, the world’s largest network of social innovation and entrepreneurship, has teamed up with Boehringer Ingelheim, a world leading pharmaceutical lab with a corporate vision for “value through innovation”, to create a six-week online course in social intrapreneurship for innovation in health and wellness. In this course, you will connect with participants from institutions across the private, public, and nonprofit sectors and convene to learn entrepreneurial and start-up strategies for creating positive social and business impact in the health and wellness space.

In this course you will:

  • Prepare for a lead or supporting role in developing a health and wellness innovation with social and business impact
  • Gain skills and strategies to garner internal and external support for innovative projects
  • Learn how to collaboratively advance innovation in a bureaucratic setting
  • Connect with a network of intrapreneurs and innovators to share ideas, make critical connections, and get continuous support and feedback
  • Complete a final group prototype project using Ashoka’s innovative concept formation and collaboration techniques

Through an online dynamic learning environment, which utilizes Ashoka’s and Boehringer Ingelheim’s knowledge and networks in intrapreneurship, students will join facilitators and leading experts in the field to discuss case studies, major trends and social business ideas to keep you on the cutting edge of intrapreneurship.

Course Topics:

  • Week 1: The Business Case for Social Intrapreneurship
  • Week 2: Selecting and Framing an Intrapreneurial Problem Statement
  • Week 3: Strategies for Advancing Social Innovation Within Your Institution
  • Week 4 & 5: Prototyping and Pitching
  • Week 6: Final Review and Wrap-up
  • Finale Event: Prototype Presentations

~~~

Read also:  School for Intrapreneurs: Lessons from a FORTUNE Global 500 company

School for Intrapreneurs: Lessons from a FORTUNE Global 500 company

The earlier post “How you become the next Steve Jobs!” relies on an innovation ecosystem of sorts that already exists in your organization – but what if there is none?

What if you find yourself in a place that struggles with Why mature organizations can’t innovate and Overcoming the Three Big Hurdles to Innovation in Large Organizations?

It is not easy and takes time turning an organization’s mindset from what is into what if.  It’s a great and rewarding achievement, though, if you can pull it off!

Building an Ecosystem

So, let’s continue there:  If you find yourself in a company which does not provide an environment that supports intrapreneuring, you may need to build an innovation ecosystem within a large organization.  Practically, you choose to become a midwife helping ideas of your colleagues getting a chance to come to life.  This enables other aspiring intrapreneurs to step up, unite and act together.

It’s a bold step and disruptive approach but necessary to induce ability to meaningful and fundamental “10x” change again to an organization (see also 10x vs 10% – Are you still ready for breakthrough innovation?) as part of an ambitious Innovation Strategy: Do you innovate or renovate?

Based on my personal experience, here are some key ingredients to succeed following words of Steve Jobs that “Creativity means connecting things.”

sustainable environment consists, at least, of

  • A safe-haven for employees to  experiment
  • perpetual pipeline  of ideas from all areas of the organization,
  • A  process to develop them without triggering the “organizational immune system” early on and
  • A  transition mechanism to feed these ideas back into the regular organization to become funded and implemented with strategic alignment to company goals
  • Preparing management how deal with intrapreneurs. You will need to build or teach
  • A set of relevant  intrapreneurial  skills for employees
  • A  supportive team  and for you to maintain
  • A  positive attitude that you will need to persist and push on.

The “School for Intrapreneurs” (SFI)

A very powerful approach and critical puzzle piece in the ecosystem is the School for Intrapreneurs.  We achieved to build this school successfully together with help from like-minded and supportive colleagues that I was fortunate to meet along my crooked intrapreneurial career path, if you want to call it that.  The underlying premise of the SFI is that innovation skills can be taught, as mentioned in  “How you become the next Steve Jobs!”  – So, we teach them in this program.

In the end, results count or in the words I adopted from Accenture’s advertisement:  “It is not how many ideas you have.  It’s how many you make happen.”

Program Focus

Building intrapreneurial skills systematically, however, is only part of the deal. The real value of the program for the participants lays in experiencing the obstacles an intrapreneur faces in an organization themselves: the rocky road of rejection trying to get an idea on its feet.

We prepare our fellow employees in a process where they form supportive teams to collaborate in order to develop their ideas together and experiment.  This includes ways to communicate with management in constructive and non-threatening ways on How Intrapreneurs avoid “No!”, for example.  It culminates in pitching ideas to experts and potential sponsors for funding, implementation and support.

Executive sponsorship ensures strategic alignment of ideas with company interests.  It also increases the chances dramatically for idea transitions into the established processes of the regular organization, i.e. the idea becoming a project to be implemented.  This is why special emphasis needs to be put on preparing management how to support and benefit from intrapreneurs; after all, there are risks involved with intrapreneuring for the individual (see also  The Rise of the Intrapreneur).

This SFI program design addresses How to grow innovation elephants in large organizations and deliver big results along the lines of 10x vs 10% – Are you still ready for breakthrough innovation?. In fact, the return of the SFI program so far is a 1:10x return-of-investment (ROI), so we are right on 10x.

Building the School for Intrapreneurs together: Stephan Klaschka (left) and Gifford Pinchot III
Building the School for Intrapreneurs together: Stephan Klaschka (left) and Gifford Pinchot III

The three courses build upon each other; we named them DOORWAY, PATHWAY and JOURNEY:

  • DOORWAY is a two-hour awareness course that outlines how innovation happens in large organizations, what typical obstacles are, what is an intrapreneur and already hints towards what is offered in the succeeding courses, PATHWAY and JOURNEY.
  • PATHWAY is in its core an incubator and accelerator over a 12 weeks with a mix of training and group work.  Research suggests that approx. 5% of the workforce have the intrapreneurial spirit, which is consistent with our school’s enrollment numbers.  At the end of the course, the teams pitch their developed ideas to a panel of experts and managers representing different business functions for in-depth feedback and advice how to improve the ideas. – Think “Shark Tank” but without bloody teeth.  Teams with the most promising ideas then pitch to high level executives for sponsorship and support to turn their idea into an implementation project that enters the regular development processes in the organization.  Receiving executive sponsorship is another level of validation that confirms strategy alignment with company interests.
  • JOURNEY is a six-month course designed to accompany the team implementing their ideas by providing a mix of skill-building and team-customized coaching.  – Why is this needed and important?
    Even with executive sponsorship the project has neither been budgeted for nor are other resources planned and available for its implementation; so, the project still disrupts the establishment and may trigger resistance.

Shaping company culture

We also ask JOURNEY participants to connect with the next group going through the PATHWAY course to network, share their experiences and help guiding the “next generation” of graduates.  The goal is to achieve sustainability of the program by growing the number of like-minded, experienced and connected employees over time.

Over time, an increasing number of graduates keep the perpetual pipeline of fresh ideas open.  They also grow to become a powerful, far-reaching and growing network of active change-makers across all parts of the organization as they connect and pass on their knowledge to the next class going through the School for Intrapreneurs.

These are the self-identified leaders of change that share a common innovation terminology, skill-set and experience while they help shaping the organizational culture and mindset on the way towards a sustainable environment, an innovation ecosystem.

Lessons from the School for Intrapreneurs

My key learning from this challenge in a nutshell is as follows:

  • The personal journey and ‘intrapreneurial experience’ is of utmost importance for the School’s participants – a theoretical training alone does not do the trick.  It has to be hands-on and all the way to implementation.
  • This is why the participants value the safe space to operate and experiment in.
  • Typically, talent in large organizations is selected top-down by management.  In contrast, talent self-identifies bottom-up and based on –intrapreneurial- merits though the School for Intrapreneurs.
  • Alumni are hardened by their experience and become part of a growing community of capable and engaged change agents.
  • Successful pitches to executives validate the alignment with company strategy – not only for the individual idea but also broader for the entire program of the School for Intrapreneurs.
  • The program allows gives more disruptive, risky and outside-the-box ideas a chance that otherwise would not have been brought to executive attention, or so our executive sponsors said.
  • The School for Intrapreneurs is part of a larger framework to change company culture over time by cultivating discovery and 10x innovation capabilities once again.

 

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