Q&A – Case study for founding a business-focused ERG

Answers to questions around establishing the NxGen ERG at Boehringer Ingelheim Pharmaceuticals, Inc. in 2009

If you are planning to found an ERG or are a new ERG Leaders, you might find the attached Q&A helpful.

In an interview style, here are the answers to the following questions around establishing the NxGen ERG (Next Generation at the Workplace) at Boehringer Ingelheim (BI) in 2009:

  • Where did the idea for NxGen originate?
  • Why was the Next Generation at the Workplace ERG necessary at BI?
  • What makes NxGen innovative? How do you think your approach to creating and growing this new ERG was different from the past?
  • What is the business case for the existence of NxGen? How do you link NxGen to BI business plans/activities?
  • How does the NxGen seek to drive innovation at BI?
  • Are there specific requirements for project size, scope, etc that the NxGen group takes on?
  • How are employees able to allocate time to create and develop NxGen projects?
  • Do the initiatives that arise out of NxGen resonate with other generations in the workplace? within BI?
  • What are the criteria necessary to make an ERG like yours successful? What role do NxGen members, executive management, and the overall company have in its success

Attachment: NxGen Case Study for NALC 2010

(Published also as “Expert Insights” in the Network and Affinity Leadership Handbook, Powerful tools for Employee Resource Groups, p.76-79, Diversity Best Practices, New York, NY; 2010)

How to start building a business-focused ERG?

Identifies the key objectives for any business-focused ERG and practical advice how to get started by developing a business case for founding an ERG.

How to start building a business-focused ERG?

Let’s start with what it takes to found a successful ERG on a high level and then drill down to real-life examples and practical advice.

What you cannot go without is a strategy that creates a business need before you drum up people which creates a buzz! You will have to make sure that you never run short of

  • Executive support for your ERG,
  • Recruiting members,
  • Showcasing your achievements and
  • Communicating effectively to meet the above three goals.

My approach was to build a business case to prove the company’s need for having the ERG.  To convince executives, explain to them what is in it for them, i.e. what the benefit is to the company and to them individually by supporting your ERG. Address very basic questions as a first step: Why does the company need this ERG? How will the company benefit from it measurably? What resources do you need to found and sustain the ERG?

Let me know what you think – more to come!